The Trade, Autograph Collection Hotel Milwaukee, Milwaukee ➤ Reviews, Rooms & Prices 2025

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Key details

About the Hotel

420 West Juneau Avenue, Milwaukee, Wisconsin, United States of America, WI 53203

The Trade, Autograph Collection in Milwaukee offers a blend of modern luxury and historical homage. Situated in the bustling heart of downtown and adjacent to Fiserv Forum, it is recognized as the official hotel of Deer District. The hotel features 207 elegantly designed rooms and suites, with a notable rooftop restaurant providing striking city views. Its commitment to local culture is exemplified through a unique custom of goodwill known as The Trade's Mark.

Location

Conveniently located near popular attractions, The Trade, Autograph Collection is just 3.5 miles from the University of Wisconsin-Milwaukee and 7.5 miles from General Mitchell International Airport. The hotel is situated in the lively Deer District, a hub of sports, culture, and entertainment, ensuring easy access to nearby venues. Valet parking is available at a daily rate, with additional off-site parking options nearby.

Rooms

The Trade, Autograph Collection offers 207 air-conditioned rooms, each designed for comfort and relaxation. Many rooms feature modern amenities, including free WiFi, flat-screen TVs, and private bathrooms. Select accommodations even include balconies with scenic city views. The spacious double rooms and two-story VIP suite provide additional luxury and privacy.

Eat & Drink

On-site dining includes Craft, which serves modern American cuisine with local ingredients and craft cocktails. Il Cervo offers rooftop dining with a menu of authentic Italian dishes and fantastic city views. Additionally, Solomon's provides a sophisticated ambiance for enjoying shareable plates, craft beers, and finely curated wines.

Leisure & Business

The hotel features over 9,000 square feet of versatile meeting and event space, accommodating groups of up to 400 guests. A well-equipped fitness center is available for guests seeking to maintain their routines while traveling. The property also embraces accessibility and provides several options for guest convenience, including luggage storage and room service.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

King Studio

Max:

2 persons

51 m²

Bed options:

1 King Size Bed

City view

Shower

Coffee machine

room details

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Standard Queen Room

Max:

2 persons

33 m²

Bed options:

2 King Size Beds

City view

Shower

Coffee machine

room details

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One-Bedroom King Suite

Max:

2 persons

97 m²

Bed options:

1 King Size Bed

City view

Shower

Coffee machine

room details

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Price and Room Availability Calendar

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Getting around

A list of all available modes of transport

City Center

Milwaukee4000 ft

Airports

General Mitchell International (MKE) 9.1 mi

Fond du Lac County (FLD) 61.7 mi

Train

Milwaukee Intermodal Station4600 ft

Milwaukee Mitchell Airport Amtrak 7.3 mi

Bus

Bus stop700 ft

Facilities

The hotel offers amenities for your comfortable stay and unforgettable experiences

Spacious Elegance

“The room was impressively spacious with soaring ceilings over 10 feet high, creating a truly beautiful and elegant atmosphere.” view full review

Accessible Comfort

“The setup of the facilities made navigating the hotel easy for everyone, providing a welcoming and inclusive environment.” view full review

Stylish Ambiance

“The restaurant's decor was stunning, creating an inviting atmosphere even though the food was just average.” view full review

Efficient Check-In

“Despite a minor reservation issue, the quick resolution and complimentary drink coupons made the experience smooth and pleasant.” view full review

General

No smoking on site
Wi-Fi
Paid parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Baggage storage
Elevator
ATM/Cash machine
Fire extinguishers
Key card access

Sports & Fitness

Fitness center

Services

Valet parking
Room service
Housekeeping
Welcome drink

Dining

Restaurant
Bar/ Lounge area

Business

Meeting/ Banquet facilities

Room features

Air conditioning
Heating

Bathroom

Free toiletries

Media

Flat-screen TV
AM/FM alarm clock

Location

420 West Juneau Avenue, Milwaukee, Wisconsin, United States of America, WI 53203

Map view

420 West Juneau Avenue, Milwaukee, Wisconsin, United States of America, WI 53203

City landmarks

Libraries

Milwaukee Public Museum

3300 ft

Events

Wisconsin Center

3000 ft

Museums

Harley-Davidson Museum

1.3 mi

Museums

Milwaukee Art Museum

1.5 mi

Museums

Grohmann Museum

3400 ft

Museums

Discovery World

1.6 mi

Art object

Bronze Fonz

3700 ft

Museums

Betty Brinn Children's Museum

1.3 mi

Milwaukee

Old World 3rd St

2000 ft

811 N Jefferson St

Bye Bye Liver

3400 ft

University

Marquette University

1.2 mi

Milwaukee

Milwaukee Convention Center Complex

4000 ft

Church

Church of the Gesu

4200 ft

Church

Old Saint Mary Parish

2900 ft

Museums

Patrick and Beatrice Haggerty Museum of Art

4600 ft

1801 N Prospect Ave

Charles Allis Art Museum

1.4 mi

Milwaukee River

Milwaukee RiverWalk

4300 ft

Church

Cathedral of St. John the Evangelist

3900 ft

Market

Milwaukee Public Market

1.1 mi

Museums

Chudnow Museum of Yesteryear

4600 ft

Amusement Park

Brady Street

1.2 mi

Libraries

Milwaukee Public Library

3100 ft

Train stations

Historic Third Ward

1.4 mi

University

Milwaukee School of Engineering

2300 ft

Parks

Pere Marquette Park

2400 ft

Parks

Mitchell Park Horticultural Conservatory

2.0 mi

1872 N Commerce St

Lakefront Brewery

1.0 mi

Church

St. Joan of Arc Chapel

5000 ft

Museums

Pabst Mansion

1.6 mi

Nearby

1001 N 4th St

BMO Harris Bradley Center

1500 ft

Restaurants

Mader's

1600 ft

1041 N Old World 3rd St

The Mecca Sports Bar and Grill

1000 ft

1134 N Vel R Phillips Ave

Carson's Prime Steaks & Famous Barbecue of Milwaukee

1000 ft

301 W Juneau Ave

Punch Bowl Social Milwaukee

1000 ft

1122 N. Vel R. Phillips Ave.

The Pub Club

1500 ft

1103 N Old World 3rd St

Turner Hall Restaurant

1400 ft

1038 N 4th St

Tavern at Turner Hall

1400 ft

1034 N Vel R Phillips Ave

Edelweiss Cruise Lines

1700 ft

205 W Highland/ 106 W Wells

Reviews and Ratings

Feedback from previous guests about their experience.

90%

liked the hotel and would stay again

9.0/10

Perfect

Rooms

8.8

Location

9.6

Service

9.2

Dining

8.4

Rufus

United States of America, December 2024

9.6/10

My recent stay was a wonderful experience, characterized by exceptional service and a vibrant atmosphere. The beds were incredibly comfortable, ensuring I felt well-rested throughout my visit. The dining options were diverse and of high quality, although the room service could have been a bit faster. All in all, the hotel offered great value for the price I paid.

Rooms

9.0

The rooms were spacious, allowing me to relax comfortably during my stay.

Service

9.0

The service was outstanding; the staff was responsive and quickly addressed any requests I had.

Location

10.0

Its location near Fiserv Forum made attending events incredibly easy and convenient.

Dining

9.0

The dining experience at Il Cervo was superb, both in terms of ambiance and well-prepared meals.

Facilities

9.0

The facilities were well-maintained and added to the overall luxury feel of my stay.

Kenny

United States of America, December 2024

9.4/10

I had a wonderful stay at the hotel! The service was exceptional, with staff members like Theresa and Montay making my experience even better with their kindness and attentiveness. I loved the amazing rooftop restaurant, Il Cervo, where I enjoyed a fantastic meal. The comfort of the bed was excellent, allowing me to rest well. However, the dining options could be enhanced with more breakfast diversity. Overall, I felt it was a great value for the price, given the quality of service and comfort.

Rooms

9.0

The rooms were spacious and well-appointed, making me feel at home during my stay.

Service

10.0

The service was truly exceptional, with quick responses and attentive staff at every interaction.

Location

10.0

The location is perfect for anyone attending events at Fiserv Forum, making it super convenient.

Dining

8.0

Dining at Il Cervo was a highlight, offering beautifully prepared meals and a lovely ambiance, though I'd appreciate more breakfast choices.

Facilities

9.0

The hotel’s amenities were top-notch, with a vibrant atmosphere and enjoyable live music events.

Justin

United States of America, November 2024

8.6/10

I had an exceptional stay at this hotel. From the friendly and attentive staff to the amazing dining experience at the rooftop restaurant, it was a delightful getaway. The spacious rooms made for a comfortable stay, ensuring I was well-rested. The convenient location near Fiserv Forum was a huge plus for me, but the value for money could be slightly better considering some areas could use improvements, particularly in service response times during peak hours.

Rooms

9.0

The rooms were spacious and well-designed, allowing for a comfortable and relaxing stay.

Service

7.0

The service was generally good, although there were times when responses took a bit longer than expected during busy periods.

Location

10.0

The location was perfect for attending events at Fiserv Forum and exploring nearby attractions easily.

Dining

9.0

Dining at Il Cervo was a highlight; the meals were delicious and the rooftop ambiance was fantastic.

Facilities

8.0

The facilities were top-notch with well-maintained common areas and excellent valet service.

Karl

United States of America, August 2024

8.8/10

I had an exceptional experience during my stay, primarily due to the amazing service and comfortable accommodations. The rooftop restaurant, Il Cervo, was a highlight with great food and ambiance. Additionally, the location near Fiserv Forum made it convenient for my plans. However, while the room was spacious and clean, I felt there was room for improvement in dining options beyond breakfast. Overall, I believe I got good value for my stay.

Rooms

8.0

The room was spacious and well-kept, which contributed to a comfortable stay.

Service

10.0

The service was outstanding, with quick and responsive help from the staff whenever needed.

Location

9.0

The location was fantastic, just a short walk from Fiserv Forum and various attractions.

Dining

7.0

Il Cervo offered a wonderful dining experience with delicious meals, but I wished for more variety in the breakfast options.

Facilities

9.0

The hotel’s facilities were excellent, with an efficient valet service and a cozy rooftop space for dining.

Tommy

United States of America, August 2024

9.2/10

I had an amazing stay at this hotel with exceptional service from the staff who truly made me feel welcome. The rooftop restaurant was a highlight, offering delicious meals in a beautiful setting. While the rooms were spacious and comfortable, the price felt justified given the overall experience. However, I would have liked to see a bit more variety in the dining options beyond the rooftop restaurant.

Rooms

9.0

The rooms were spacious and beautifully designed, allowing for plenty of relaxation during my stay.

Service

10.0

The service was outstanding, especially from staff members like Theresa and Montay who were incredibly attentive and responsive.

Location

9.0

The hotel's location is fantastic, especially if you're attending an event at Fiserv Forum—it's so convenient!

Dining

9.0

Dining at the rooftop restaurant was a fantastic experience, both in terms of food quality and the ambiance.